Privacy Policy

Our commitment to privacy

Dollymix Boutique limited value our customers and respect your privacy.

This policy describes the personal information Dollymix Moutique limited collect about you, why we collect it, how we use it, and when we share it with third parties. this policy covers our European stores and online experiences including our websites and mobile apps. our policy also describes the choices you can make about how we use your personal information. if our information practices change, we will post an updated policy on our website. you can tell if the policy has changed by checking the revision date that appears above.

If you have any questions about our privacy policy, please contact us on or on the following contact numbers:

UK: 0845 206 8144

International: +448452068144

What sort of information does Dollymix Boutique collect?

We collect personal information from you, which is information that identifies you as an individual or relates to an identifiable individual.

This may include your name, email address, postal address, phone number, credit card, bank card, cheque and other payment details, gender, birthday, photographic & video images, anticipated due date for expectant mothers and personal interests preferences when you visit one of our websites or stores, install or use our mobile apps, place an order online or by phone, make an in-store purchase, save your information with us online, contact us with a question or concern, or participate in a contest, promotion, or survey. we maintain a record of your product interests and the purchases, returns and refunds you make online, through a mobile app, by phone and in our stores.

We need to collect personal information in order to provide the requested products and services to you. if you do not provide the information requested, we may not be able to provide the requested products or services.

We may combine personal information with information about your online and in-store transactions and other interactions with us, including your purchases.

If you choose to engage in social sharing, such as by connecting your social media account to your customer account or by logging into your customer account from your social media account, the social media site may share information with us about your use of their services, including profile information, information about your contacts and content you have viewed or liked. please refer to the social media site’s privacy settings to control how your information is shared.

If you submit any personal information relating to other people to us or to our service providers, you represent that you have the authority to do so and to permit us to use the information in accordance with this privacy policy.

How does Dollymix Boutique use my information?

We share your personal information in the following ways:

  • You may elect to disclose personal information.
    • You may disclose personal information when you post content to our websites, in-store technologies or other public forums, such as social media pages and online product reviews. any information that you disclose through these services will become public.
    • Your personal information will be disclosed in connection with your social sharing activity, such as if you log into your customer account from your social media account. by connecting your customer account and your social media account, you authorise us to share information with your social media account provider, and you understand that the use of the information we share will be governed by the social media site’s privacy policy.
    • To our service providers, to facilitate services they provide to us.
      • these can include providers of services such as customer information management, fulfilling promotions, sending communications to our customers, conducting surveys, website hosting, data analysis, payment processing, order fulfilment, information technology and related infrastructure provision, network security, customer service, auditing, and other services. we do not authorise any of these service providers to make any other use or disclosure of your information.
      • To third parties with which we partner.
        • we share your information when we team up with another company to offer or provide products, services, contests, or promotions to our customers.
        • other uses and disclosures.

We also use and disclose your personal information as necessary or appropriate, especially when we have a legal obligation or legitimate interest to do so:

  • To comply with applicable law and regulations.
    • This can include laws outside your country of residence.
    • To cooperate with public and government authorities.
      • To respond to a request or to provide the information we believe is important.
      • These can include authorities outside your country of residence.
      • To cooperate with law enforcement.
        • For example, when we respond to law enforcement requests and orders or provide the information we believe is important.
        • For other legal reasons.
          • to enforce our terms and conditions.
          • to protect our rights, privacy, safety, or property, and/or that of our affiliates, you, or others.
          • in connection with a sale or business transaction.

We have a legitimate interest in disclosing or transferring your personal information to a third party in the event of any reorganisation, merger, sale, joint venture, assignment, transfer, or other disposition of all or any portion of our business, assets, or stock (including in connection with any bankruptcy or similar proceedings). such third parties may include, for example, an acquiring entity and its advisors.

Where is personal information stored?

Personal information about you may be processed or stored on servers. your personal information may be subject to the laws of the countries in which it is stored or used.

What other information does the Dollymix Boutique collect?

We collect information that does not reveal your specific identity or does not directly relate to an individual, such as the browser and device information; information collected through cookies, pixel tags and other technologies, demographic information and other information provided by you; and aggregated information.

We may use and disclose such information for any lawful purpose. if required, we will treat such information as personal information in accordance with this policy. we will also treat such information as personal information to the extent it is combined with personal information. for example, when you use our technologies, we may keep a record of your product interests, the purchases you make and other content you generate (such as adding items to your shopping cart/trolley).

We may collect information in a variety of ways, including:

  • Through your browser or device.

Certain information is collected by most browsers or automatically through your devices, such as your media access control (mac) address, computer type (windows or mac), screen resolution, operating system name and version, device manufacturer and model, language, internet browser type and version, and browser click-through and usage data. we use this information to ensure that the services we offer function properly.

  • Through our mobile applications.

When you download and use one of our mobile applications, we may track and collect usage data, such as the date and time the app on your device accesses our servers and what information and files have been accessed, viewed and/or downloaded to the app based on your device number or other identifiers.

  • Using cookies.

Cookies are pieces of information stored directly on the computer that you are using. our websites, online advertisements, and emails use cookies, pixel tags, and other technologies to automatically collect information about your interactions, such as browser type, pages viewed, links clicked, and other actions you take in connection with our websites, online ads, and email. we use the information for a variety of purposes, including to facilitate navigation, to display information more effectively, to personalise your experience, to understand how our websites are used, to measure the success of our marketing campaigns, and for security purposes. if your browser is set to decline cookies, you may not be able to access your customer account or make a purchase on our websites.

If you do not want information collected through the use of cookies, there is a simple procedure in most browsers that allow you to automatically decline cookies or be given the choice of declining or accepting the transfer to your computer of a particular cookie (or cookies) from a particular site. if you do not accept cookies, you may experience some inconvenience in your use of our sites. for example, you may not be able to access your account information or make a purchase on our websites.

  • Using pixel tags and other technologies.

We may use pixel tags, among other things, to track the actions of users of our sites and services (including email recipients), measure the success of our marketing campaigns and compile statistics about usage of our sites and services and response rates.

  • Analytics: we use third-party service providers, including google and adobe, which use cookies and similar technologies to collect and analyse information about the use of our websites and mobile applications and in-store technologies. these services may also collect information regarding the use of other websites, apps and online resources. you can learn about google’s practices at‌partners/, and opt-out by using the google analytics opt-out browser add-on, available at you can learn about adobe’s practices and opt-out at
  • Using adobe flash technology.

We may use adobe flash technology, including flash local shared objects (“flash lsos”), and other similar technologies to collect and store information about your use of our websites and mobile applications. you can adjust your flash player settings to block flash lso storage on your computer using the tools contained in the website storage settings panel. you can also control flash lsos by going to the global storage settings panel and following the instructions (which may include instructions that explain, for example, how to delete existing flash lsos (referred to as “information” on the macromedia site), how to prevent flash lsos from being placed on your computer without your being asked, and (for flash player 8 and later) how to block flash lsos that are not being delivered by the operator of the page you are on at the time). please note that setting the flash player to limit acceptance of flash lsos may interfere with the functionality of some flash applications, including those used in connection with our websites and mobile apps.

  • IP address.

Your internet protocol (“ip”) address is a number that is automatically assigned to the computer that you are using by your internet service provider. an ip address may be identified and logged automatically in our server log files whenever you access our websites, along with the time of the visit and the pages that were visited. your ip address may also indicate your approximate physical location. collecting ip addresses is standard practice and is done automatically by many websites, applications and other technologies. we use ip addresses for purposes such as calculating usage levels and diagnosing server problems. we may also derive your approximate location from your ip address.

  • Physical location.

We may collect the physical location of your device by, for example, using satellite, cell phone tower or wi-fi signals. we may use your device’s physical location to provide you with personalised location-based services and content. you may be permitted to allow or deny such uses, but if you do deny them, we may not be able to provide you with personalised user experience.

  • In-store technologies.

We may provide in-store technologies to help personalise and improve your shopping experience. these technologies may require the collection of certain information about your mobile device, such as your mac address or other device identification information and may also permit you to submit personal details for increased levels of personalisation, such as your interests, shopping preferences, and sizing information.

  • Aggregated information.

We may aggregate and/or anonymise personal information so that it will no longer be considered personal information. we do so to generate other data for our use, which we may use and disclose for any purpose. for example, we may calculate the percentage of our site users who have a particular telephone area code.

What if i use different devices to visit Dollymix Boutique websites or applications?

In order to provide you with a more efficient and convenient shopping experience, you may be able to access various content or sign in to your account from many different devices. if you use different devices to access our sites or our mobile applications, such as your home computer, laptop and/or mobile device, we may be able to link each of your devices with your account.

For example, our sites may allow you to access your shopping cart via an email link that is unique to your account. by clicking on the link, you will be automatically signed into your account in order for you to continue your shopping experience where you left off. if you choose to click the email link on a new device, we will be able to associate your current device with your account information. information we have collected from your different devices may be combined with other information you have provided us, including information that is saved in your customer account, and we may use such information to help provide more tailored experiences and consistent services and experiences across all of your devices as explained in this privacy policy.

How do i gain access or change my information?

If you would like to request to review, correct, update or delete personal information that you have previously provided to us, or if you would like to request to receive an electronic copy of your personal information for purposes of transmitting it to another company (to the extent this right to data portability is provided to you by applicable law), you may contact us by using the contact information provided in the section entitled, “how do i contact you?”, below. we will respond to your request consistent with applicable law.

In your request, please make clear what personal information you would like to have changed, whether you would like to have your personal information suppressed from our database, or otherwise let us know what limitations you would like to put on our use of your personal information. for your protection, we may only implement requests with respect to the personal information associated with the particular email address that you use to send us your request, and we may need to verify your identity before implementing your request. we will try to comply with your request as soon as reasonably practicable.

Please note that we may need to retain certain information for record keeping purposes and/or to complete any transactions that you began prior to requesting a change or deletion (for example, when you make a purchase or enter a promotion, you may not be able to change or delete the personal information provided until after the completion of such purchase or promotion).

You may also access your personal information at a Dollymix Boutique. website by signing into your account using your email address and password. you will then be able to edit your personal information in your account profile.

How do i make decisions about receiving promotional communications?

Gap inc. and our brands want to communicate with you only if you want to hear from us. if you prefer not to receive promotional information, such as information about special offers and sales events you can let us know by contacting our customer service as described in the section entitled, "how do i contact you?", below or you can click on the self-service unsubscribe links below or contained within our emails.

Why did I receive a marketing email after purchases in a Dollymix Boutique store?

To provide you with more seamless customer experience, we keep records of all your Dollymix boutique transactions, both online and in-store. for example, if you use a credit or debit card or give the sales associate your email address when you make a purchase in our store, we may associate that information with your online customer account. as described above, we may use information about your purchases to email you about other products and services that we believe may be of interest to you.

How does Dollymix Boutique protect child privacy?

Dollymix boutique is concerned about the privacy and safety of children when they use the internet. we will never knowingly request personal information online from anyone under the age of 16. our websites are general audience sites and are not targeted to or intended for use by children.

What about links to other websites?

For your convenience and information, our websites may contain links to other sites, which may have privacy policies that differ from our own. we are not responsible for the content or practices of any linked site. we recommend that you review the privacy policy of any site that you access through our sites.

What if i apply for a Dollymix Boutique branded credit card on your site?

In certain countries, we may provide you with the opportunity to apply for an offer of credit from a payment card issuer in our stores or online. to create a more convenient application process, we may provide information from your customer account to a payment card issuer in order to generate a pre-approved credit offer and/or pre-populate your online credit card application with information from your customer account.

By submitting a credit card application either in-store or online, you acknowledge and agree that Dollymix Boutique may provide your information to the payment card issuer in accordance with the terms and conditions of the application. for information about the privacy practices associated with your credit card application, please contact the payment card issuer.

How do i know my personal information is secure?

We do our best to provide you with a safe and convenient shopping experience. we have in place physical, electronic, contractual, and managerial safeguards to help protect the security and privacy of your personal information.

If for any reason you cannot access the secure server, or if you’re not quite comfortable shopping online at any of our websites, please feel free to place your order with us by telephone at the number listed in the section entitled, "how do i contact you?" below.

How long do you retain my information?

We will retain your personal information for as long as needed or permitted in light of the purpose(s) for which it was obtained and consistent with applicable law.

  • The criteria used to determine our retention periods include:
  • The length of time we have to provide our services to you or have another business need (for example, for as long as you have an account with us);
  • Whether there is a legal obligation to which we are subject (for example, certain laws require us to keep records of your transactions for a certain period of time before we can delete them); or
  • Whether retention is advisable in light of our legal position (such as in regard to applicable statutes of limitations, litigation or regulatory investigations).

How do you contact us?

In the uk, Dollymix Boutique, Slick Stitch, Old Heath Road, Wolverhampton, England, WV1 2BF are the companies responsible for the collection, use, and disclosure of your personal information under this privacy policy.

To make choices about receiving promotional communications, to update or change personal information or to place an order, you can contact any of our brands by email, telephone, or postal mail:



UK: 0845 206 8144

International: +448452068144


Dollymix Boutique Limited
Dixon House,
Old Heath Rd,

How do i lodge a complaint with a data protection authority?

You may lodge a complaint with a data protection authority for your country or region or where any alleged infringement of applicable data protection law occurs. a list of data protection authorities is available at:


In order to be able to offer you Klarna’s payment options, we will pass to Klarna certain aspects of your personal information, such as contact and order details, in order for Klarna to assess whether you qualify for their payment options and to tailor the payment options for you.

General information on Klarna you can find here. Your personal data is handled in accordance with applicable data protection law and in accordance with the information in Klarna’s privacy policy.